Learn to Lead Successful Buying Relationships: Part 3

By |2019-05-23T12:58:02-04:00May 23rd, 2019|

Successful buying relationships are secured by mutual respect. This is the third and final element required to lead a successful buying relationship. In Parts One and Two of this series, we examined the roles of understanding and trust in leading successful buying relationships. It’s common to assume that these two elements naturally lead to [...]

Learn to Lead Successful Buying Relationships: Part 2

By |2019-05-06T10:38:03-04:00May 1st, 2019|

Ask any thoughtful salesperson what the most important element is when helping people buy, and chances are you’ll hear “Trust” without hesitation. They are right in believing that trust is essential, but as we explored in Part One of this series, trust isn’t earned until the buyer and servant leader develop a mutual understanding [...]

Learn to Lead Successful Buying Relationships: Part 1

By |2019-04-11T07:28:11-04:00April 11th, 2019|

Successful buying decisions come from leading successful buying relationships. These relationships require participation and collaboration from all sides of the deal and are built from the ground up upon a foundation of mutual understanding, trust, and respect. People buy from people they respect, respect people they trust and trust people they understand. Each of [...]