SAAS COMPANIES 2017-12-18T16:19:35+00:00

SAAS COMPANIES

“If you’re not getting the performance from your sales team that you want, there’s a reason. The Floriss Group delivered effective methodologies and tools to both diagnose the reasons and build a specific plan for our organization to achieve sustainable sales growth. As a CFO, I now have the line of sight to measure results.”  

RANDY SMITH, CFO, NC4 INC.

“James Rores has been my personal coach since 2009, and I likely would have given up if it weren’t for our sessions. He has taught me critical skills such as crisis management and has helped me with my own life, my relationships, my family and my company.  A strong coach can give you a renewed sense of direction and control when you need most. I recommend James and Floriss Group to new entrepreneurs and seasoned veterans any chance I get.”

ZACH FERRES, CEO, COPLEX

“Working with the Floriss Group has been one of the best decisions we’ve made. James has been in the sales trenches for decades and has created a formulaic and effective approach to scaling our sales organization. We landed our biggest deal to date using The Floriss Group’s sales framework.”

STEVE WHITE, FOUNDER & CEO, CLARIVOY

“The Floriss team helps you make order out of chaos. They have helped our sales team learn to ask the right questions of the right people at the right time to make it a great experience for potential customers. Making this change led to 150% sales growth for our company in just 6 months. I would highly recommend the Floriss Group to any company who wants to take control of growth and put best practices in place to help your customers and yourself.”

PHIL GEORGE, CO-FOUNDER & CEO, MENTORCLIQ

New Customer Acquisition and Value Creation

Floriss Group’s leadership has been selling SaaS (Software as as Service) since the internet bubble of the late 1990’s, during the time when data center construction was booming and ASPs or Application Service Providers were coming of age.  Over the years, as data center and internet technology improved, this on-demand delivery model evolved until it was able to replace installed software applications in the mid 2000’s.

Today, SaaS enables the delivery of many technologies “as a service,” shifting the economics of acquiring technology away from making large, up-front investments to making small, subscription payments.  As SaaS evolved, we saw a transfer of buying power away from IT groups to business buyers.  Those who would eventually use the software had more influence over buying decisions, which helped simplify sales cycles and accelerate market adoption.

The costly pre-sales/sales model required for installed software was replaced by the less costly try/buy sales model of SaaS. With this trade-off, however, comes a slower path to profitability because initial deal sizes for SaaS solutions are so much lower.  The economic viability of a SaaS company, therefore, depends upon retaining customers and maximizing customer lifetime value (CLV).  To work, the try/buy sales model must be matched by a commitment to ensure long-term customer success and product-service differentiation.

Old school, transactional sales methods don’t work here.  Only a modern customer-centric sales methodology focused on building and selling value will do.  The best SaaS players look at their sales methodology as intellectual property that ignites their competitive differentiation and drives value creation.

Today, Floriss Group works with established software companies making the transition from installed to SaaS delivery platforms. We also do a lot of work with venture-backed SaaS companies looking to achieve double- and triple-digit growth rates, as they advance to new rounds of growth funding.

We can help you take control of growth by tailoring our Collecting WINS™ sales platform to your unique sales environment.  It all starts with a WINS Assessment™, so you can understand what’s working, not working and why, before making the decision to change.

WHAT OUR CLIENTS ARE SAYING:

“If you’re not getting the performance from your sales team that you want, there’s a reason. The Floriss Group delivered effective methodologies and tools to both diagnose the reasons and build a specific plan for our organization to achieve sustainable sales growth. As a CFO, I now have the line of sight to measure results.”  

RANDY SMITH, CFO, NC4 INC.

“James Rores has been my personal coach since 2009, and I likely would have given up if it weren’t for our sessions. He has taught me critical skills such as crisis management and has helped me with my own life, my relationships, my family and my company.  A strong coach can give you a renewed sense of direction and control when you need most. I recommend James and Floriss Group to new entrepreneurs and seasoned veterans any chance I get.”

ZACH FERRES, CEO, COPLEX

“Working with the Floriss Group has been one of the best decisions we’ve made. James has been in the sales trenches for decades and has created a formulaic and effective approach to scaling our sales organization. We landed our biggest deal to date using The Floriss Group’s sales framework.”

STEVE WHITE, FOUNDER & CEO, CLARIVOY

“The Floriss team helps you make order out of chaos. They have helped our sales team learn to ask the right questions of the right people at the right time to make it a great experience for potential customers. Making this change led to 150% sales growth for our company in just 6 months. I would highly recommend the Floriss Group to any company who wants to take control of growth and put best practices in place to help your customers and yourself.”

PHIL GEORGE, CO-FOUNDER & CEO, MENTORCLIQ

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