Overcoming Consolidation, Regulation and Rising Costs
Hospitals will continue to adopt technology as the cost of care continues to rise. Over time we are seeing technology and health care delivery merge to help lower costs and improve patient experiences. We are also seeing buying criteria change as hospital systems consolidate, regulations grow, and competition for doctors and patients increases.
As a result, healthcare buying centers are growing larger and more diverse, buying decisions are growing longer and more complex, and more buying cycles are ending in no decision. Of course, accurately timing market demand can make all the difference for a fortunate medical device or SaaS sales team. For the rest of us, however, competing in this challenging environment will require grit and decisive action.
Now more than ever sales is a team sport, requiring business leaders to:
The Floriss Group helps health technology companies overcome traditional barriers to success and take control of growth by tailoring its Collecting WINS™ sales platform to your unique selling environment. It all starts with a WINS Assessment™, so you can understand what’s working, not working and why, before making the decision to change.