When marketing and sales teams operate in siloes they are less effective. Companies that have successfully aligned marketing and sales produce 200% more revenue on average than competitors who have not.  In this session, you will learn and practice universal techniques for creating a permanent shift in how you design, build and manage your marketing funnel + sales pipeline.

Sales is a game of probability, not a game of perfection. Maintaining this perspective is essential if your sales team is going to develop the skills needed to take control of growth. Your salespeople may not be in control of their customer’s ultimate buying decision, but they are in control of the decisions they make and the actions they take.

In order to codify the principles learned in our previous session, you must take the time to restage your existing sales process and update your sales methodology.  This will help you build a predictable and repeatable sales framework reflective of your ideal customer’s buying cycle.

Today, the number of sales and customer-facing professionals who view sales as a zero-sum game of winners and losers is shrinking. The mindset is a century old. Manipulative tactics and psychological tricks don’t work anymore, they don’t feel good and fewer people are willing to compromise their reputation by selling that way.Modern sales and customer-facing teams need a sales process and methodology that is aligned with their GOALS and core VALUES.

Your products and services are competitive, customers love you, and your business has the capacity for significant new growth.But revenues are flat, sales are unpredictable, your salespeople are frustrated, and even your top sales performers are running hot and cold.How is it possible, after making all the necessary investments required to take your company to the next level, your sales force is still struggling to deliver?