More Than Building Relationships and Delivering Pitches
From full service advertising agencies, to digital, brand, PR and marketing consultancies, the average life of a New Business Director is less than two years.
Any creative agency or consultancy that can sustain its business by retaining clients and generating referrals should be very proud of what it has accomplished. However, the key to stabilizing long-term growth, earnings, and value must also include the ability to predictably generate new business.
Why is it so hard for creative agencies to systematically acquire new business? Typically, we find agencies are either unable or unwilling to:
Of course, there is also the fact that your new business teams face more competition today than ever before. In such an environment, sales and business development teams need your help creating awareness and winning qualified appointments. They also need your trust when they are leading pivotal meetings with senior members of a customer’s buying center.
The Floriss Group helps creative agencies and consultancies overcome traditional barriers to success and take control of growth, by tailoring its Collecting WINS™ sales platform to your unique selling environment. It all starts with a WINS Assessment™, so you understand what’s working, not working and why, before making the decision to change.