BRANDING, MARKETING, ADVERTISING, & PR 2017-12-18T16:40:42+00:00

BRANDING, MARKETING, ADVERTISING, & PR

“The Floriss Group’s program, Collecting WINS™, delivers agencies a simple and powerful path to predictable growth. I have been in the entertainment, advertising, and branding game for more than 25 years and no one can lead and teach “creatives” about the art of selling, like James.  In the Agency business, we want to express the un-expressible for our clients. But, in order to do that, we must first master the art of selling the intangible in a manner that resonates with each client’s priorities and goals. Unlike so many other sales coaches, James understands how to do this instinctively. Now, and for the last six years, so do we.”

BRAD CIRCONE, PRESIDENT & CHIEF BRAND OFFICER, CIRCONE + ASSOCIATES

More Than Building Relationships and Delivering Pitches

From full service advertising agencies, to digital, brand, PR and marketing consultancies, the average life of a New Business Director is less than two years.  

Any creative agency or consultancy that can sustain its business by retaining clients and generating referrals should be very proud of what it has accomplished. However, the key to stabilizing long-term growth, earnings, and value must also include the ability to predictably generate new business.

Why is it so hard for creative agencies to systematically acquire new business?  Typically, we find agencies are either unable or unwilling to:

  • Hire effective sales people and sales leaders
  • Manage sales people with a balance of coaching, motivation, and accountability
  • Achieve cultural alignment between sales and the rest of the organization
  • Develop and implement a consultative sales process that builds and sells value
  • Enhance relationship selling skills with those that protect profit margins
  • Allow sales people to plan and run strategic team-selling engagements
  • Challenge old RFP and pitch centric buying cycles
  • Give sales people tools to further differentiate the agency’s brand
  • Generate qualified leads that are also aligned with the sales process

Of course, there is also the fact that your new business teams face more competition today than ever before.  In such an environment, sales and business development teams need your help creating awareness and winning qualified appointments. They also need your trust when they are leading pivotal meetings with senior members of a customer’s buying center.

The Floriss Group helps creative agencies and consultancies overcome traditional barriers to success and take control of growth, by tailoring its Collecting WINS™ sales platform to your unique selling environment.  It all starts with a WINS Assessment™, so you understand what’s working, not working and why, before making the decision to change.

WHAT OUR CLIENTS ARE SAYING:

“The Floriss Group’s program, Collecting WINS™, delivers agencies a simple and powerful path to predictable growth. I have been in the entertainment, advertising, and branding game for more than 25 years and no one can lead and teach “creatives” about the art of selling, like James.  In the Agency business, we want to express the un-expressible for our clients. But, in order to do that, we must first master the art of selling the intangible in a manner that resonates with each client’s priorities and goals. Unlike so many other sales coaches, James understands how to do this instinctively. Now, and for the last six years, so do we.”

BRAD CIRCONE, PRESIDENT & CHIEF BRAND OFFICER, CIRCONE + ASSOCIATES

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