Confronting ‘The Challenger Sale’

By |2019-02-28T21:55:20-05:00September 3rd, 2018|

The Challenger Sale has been called the best marketed but worse executed sales program in history. Is this assessment fair or evidence of sour grapes from a few industry experts who wish they could claim the 800,000+ graduates and 500,000+ books sold since 2011? I am frequently asked versions of this question by executives [...]